Keynote: What 200 Heads of School Reveal About the Independent School Business Model

After more than one hundred conversations with heads about the independent school business model, the results are in. Uncover the critical challenges facing today’s independent schools and discover how leaders are beginning to iterate the model effectively.

This session is designed for business officers, finance professionals, and school leaders who want a sharper understanding of the business-model challenges facing independent schools and to explore innovative, strategic solutions to strengthen long-term sustainability.

Explore case studies of schools rethinking the model through breakthrough revenue strategies, mergers and acquisitions, expense optimization, and innovative uses of auxiliary services. These real-world examples illuminate the path forward for schools seeking long-term sustainability.

The session also introduces the School Operating System (SOS)—a structured framework that turns strategy into action. SOS helps schools align financial priorities with institutional goals, clarify decision-making, and build the internal rhythm needed to execute with confidence and consistency.

If you’re ready to uncover new opportunities, rethink assumptions, and build a more intentional future, this workshop will provide the insights, systems, and inspiration to take the next step.

About Peter Baron

Peter Baron, founder of MoonshotOS and Certified Top Coach™, is a dedicated and seasoned advocate for independent schools. His journey began with a transformative experience as a boarding student, which profoundly shaped his future and set him on a path of over 20 years of service to schools. Peter founded MoonshotOS, a professional learning community and consultancy empowering leaders to reimagine the independent school business model.

He served as the Chief Member Relations Officer for the Enrollment Management Association, directing EMA’s marketing and communications, member recruitment and retention, outreach functions, leadership training programs, research, and other related strategic initiatives. With a career in association management, product development, sales, relationship development, marketing, entrepreneurship, and hosting more than 400 podcasts focused on leadership and independent school growth, Peter’s success has been built on listening to schools’ and families’ needs, rooted in a deep commitment to the transformational experience that independent schools can have for students.

Peter has been recognized throughout his career for his strategic, compassionate, proactive, analytical, and highly collaborative approach. He has showcased his expertise at various conferences, including NAIS, CASE/NAIS, EMA, and numerous state and regional associations. Peter was a trustee for Wolfeboro Camp School, Historic Neighborhoods, and Emerald City Football Club, and currently serves on the board of The Downton School. He graduated from Brewster Academy, Skidmore College (BA), and Tufts University (MAT). Peter lives in Seattle, WA, with his wife, Akiko, and two children.