Advancement Institute 2026
May 6 | Virginia Museum of History & Culture
During this in-person event, we will explore best practices and innovations to advance the mission of your independent school. This full-day event, built to support work across independent school divisions, includes engaging speakers, curated sponsors, plenty of time for peer collaboration, and concurrent sessions for Admissions, Communications & Marketing, and Development teams.
Our host venue provides a fantastic backdrop in which to explore ways in which lessons from the past can be applied to challenges of the present, in service to stronger VAIS schools in the future.
Registration is now closed. please contact Reese Vinson to be added to the waiting list.
Featuring: Dr. Unnatti Jain
Dr. Unnatti Jain is a dynamic keynote speaker, TEDx presenter, and author who inspires audiences across organizations, schools, and universities. With decades of experience, she empowers individuals and teams to embrace personal growth, leadership development, and navigate generational differences. Her work with teens, parents, and professionals offers valuable insights into behavior and intergenerational dynamics, fostering connection, growth, and success.
Conference Keynote
Understanding Generational Mindsets: Building Schools That Connect Across Ages
Every aspect of independent schools—financial planning, HR, admissions, communications, Marketing, and philanthropy—depends on trust and connection across generations. Parents, staff, alumni, and donors all bring different values, expectations, and decision-making styles. This keynote will unpack how generational mindsets shape financial behaviors, workplace expectations, enrollment choices, and giving patterns.
Program Session Highlights
Spotlight Session: State of the Industry Report
Allison Davis, EMA
This spotlight session will share the latest findings from the 2026 State of the Independent School Enrollment Industry Report, highlighting trends and shifts in enrollment demand, staffing, salary ranges, marketing efforts, and more across the U.S. and specifically in Virginia.
Soliciting + Closing Major Gifts
Meg George, George Philanthropy Consulting
Explore strategies for soliciting and closing major gifts through a campaign lens and beyond. Gain practical advice on donor cultivation, making the “ask,” and successfully securing transformational gifts for your independent school.
Using AI to Repurpose & Personalize Content
Laurie Ehrlich, Elevate Marketing Strategy
Learn how to leverage artificial intelligence tools to efficiently repurpose existing school content and personalize your messaging for different segments of your community, streamlining your advancement and marketing workflows.
Lessons Learned from Campaigns in Smaller Schools
Allan Burrows, CapDev & Kim O’Donnell, Grymes Memorial School
Discover actionable insights and lessons learned from executing successful campaigns in smaller independent school environments. Understand how to overcome unique challenges and maximize community engagement to hit your fundraising goals.
Registration
| Who? | Fee |
|---|---|
| VAIS Members | $295 |
| Non-VAIS Members | $590 |
Registration Closed
Registration for the VAIS Advancement Institute is now closed.
Please contact Reese Vinson to be added to a waiting list.
Hotel Accommodations
VAIS has arranged a room block at the Graduate by Hilton Richmond.
Room Block Closed on April 13, 2026.
Questions? Email Darcie TeVault.
Thank You to Our Sponsors
Proudly supporting independent schools
